PROFILE - The Observer, 20th October 1991 by Simon Reynolds

On their delightful debut album, Foxbase Alpha, Saint Etienne mix contemporary house rhythms with the string-swept melodrama of Sixties pop. Amazingly, the creators of this exquisitely crafted sound, Bob Stanley and Pete Wiggs, are musical illiterates, who can't play any instruments except for rudimentary keyboard.

Instead, they hum melodic ideas into a tape recorder, gather a few records with beats or sounds that they want to sample, then go into the studio. Messing around on the mixing desk, Saint Etienne recreate the complex arrangements they hear in their heads.

Friends since the age of two, the duo had long fantasised about making pop music. "But because we lacked the patience to learn to play instruments we never thought we'd do it," says Wiggs. But when groups such as S'Express got to the top of the charts with sampler-based records that sounded lavish yet cost only a few hundred pounds to record, Wiggs and Stanley decided to take the plunge.

Their first single, a version of Neil Young's 'Only Love Can Break Your Heart', took two hours and £80 to make. Thanks to pop journalist Stanley's contacts in the music industry, the track reached clubland's top DJs as a pre-release single. Before they knew what was happening, the song was a dance-floor smash, and Saint Etienne had a career on their hands. Recently revamped as their fourth single, 'Only Love' dented the Top 40.

Stanley has now put his writing on hold, in order to concentrate on Saint Etienne and the duo's burgeoning sideline career as producers presiding over a mini-empire of protegés. There's Golden, a female trio on the verge of signing to a major label, while the duo Cola Boy has already signed to Arista. The latter scored the Top Ten 10 hit with the Saint Etienne-penned '7 Ways To Love', an insidiously catchy mix of schlocky Italian disco and Sixties Muzak.

Saint Etienne aim to renovate the grand tradition of stage-managed pop as exemplified by Phil Spector, Holland-Dozier-Holland, and Stock Aitken Waterman — brilliant producers with a stable of interchangeable, photogenic vocalists that they manipulated like puppets. "We like that approach simply because a lot of the time it's produced such brilliant records," says Stanley.

Saint Etienne have no time for the traditional rock belief that such 'manufactured' pop is 'shallow' and 'inauthentic'. "We like pop because it's fast, instant, and glamorous," says Stanley. "Rock groups like The Doors lack humour and suffer delusions of Messiah-like grandeur." The new Saint Etienne single 'People Get Real', due out in January, is a riposte to snobs who "venerate ‘real soul’ and condemn house music as inauthentic."

With their fondness for kitsch and camp, you might expect Foxbase Alpha to be a collection of tacky, disposable singles. In fact, it's an accomplished album whose span ranges from classically-concise pop to eerie instrumentals and grandiose production epics that recall Ennio Morricone; its diverse influences include dub reggae, the noisy dream-pop of AR Kane, Scott Walker's orchestral ballads, and Joe Meek. "Meek was the only interesting British pop figure before the Beatles. On records like ‘Johnny Remember Me’ and ‘Telstar’ he pioneered multi-tracking, echo and over-dub."

Saint Etienne's music has a distinctly English aura, something that's brought to the fore on songs such as 'Girl VII', with its litany of Tube stations, or 'London Belongs To Me', an idyllic reverie of summer in the metropolis. Saint Etienne's never-never pop is imbued with nostalgia for a lost swinging England, for the days when musicians wore groovy gear and knew how to behave like stars. "If we're successful, we'll get all our clothes tailor-made," daydreams Stanley. "We've already had gold lamé suits made for us. Next on the agenda are some bespoke velvet trousers."